According to a Google study, your customers take no more than fifty milliseconds to form an opinion about your brand. These results bring to light how critical first impressions are. And in the digital world, where touchpoints are way more limited than brick and mortar stores, first impressions are all you have to set the tone.
They are so powerful that sometimes positive impressions even override facts. Meaning, you simply cannot overlook the power of great first impression when gauging the impact of custom mailer box packaging.
Without doubt, the packaging is an essential part of an e-commerce business, especially when it comes to surviving the new competitive landscape. It encourages repeat purchase and makes the all-important unboxing experience unforgettable. Above all, exceptional packaging transforms your item into a lifestyle as we have come to know that a lifestyle is what modern-day customers are buying.
None of this implies that the product is an afterthought in what your brand is trying to achieve. Instead, the question is how custom mailer box packaging can better convey your product’s salient features and differentiate it from the rest. Because in the end, it’s your packaging that will aid you leave a profound impact on the customers.
So how do you want to project your brand to the audience? Is your mailer boxes wholesale packaging serves as a box that just moves your products from one place to another? Or does it offer additional value? But the million-dollar question is:
Does it Matter When a Customer has Already made the Purchase?
After going through your sales funnel, the customer has finally clicked the ‘Buy Now’ button. The transaction has been made, and the product is on its way to the customer. Now, why should one bother if their order arrives in a dull brown box or a premium packaging solution? It’s the product that they should be excited about, right?
Wrong, this short-sighted view can prove perilous for a brand as it undermines the power of gaining repeat sales. The actual cost analysis you should be doing is not the price of the branded wholesale mailer boxes versus the cost of the envelope. Instead, it should be the cost of gaining new customers versus the value of getting repeat business.
Indeed, building your customer base is important. Still, one must not forget to consider that in almost all cases, the cost of gaining new customers is significantly high compared to selling a product to an existing or repeat customer. On top of it, returning customers spend roughly 65 percent more than new clientele. Perhaps the branded custom mailer box packaging proves costly in the short-run, but if you look at the bigger picture, the impact of premium branded packages on customers can help you earn a lot of bucks in a quick time.
Of course, you would be wondering: Why customers won’t buy from you again when you have a quality product that customers actually love?
Sadly, when it comes to bringing returning customers, product quality alone isn’t enough. A Bain & Company study revealed that 60-80 percent of customers who describe themselves as satisfied clients do not return to the store or business that has satisfied them.
Why on earth customers do that? Well, they may have loved your product, but if a customer fails to recall your brand, they are less probable to return to your website for more business.
The Impact of First Impression isn’t Easy to Rub Off
If your product boxes are forgettable, your customer will forget the experience of receiving and unpacking your product. Most of all, if you are using cheap packaging boxes, a potential customer will always remain doubtful about the quality of your product. If you want to build trust in this relationship, it’s best not to compromise on the packaging quality.